Wednesday, October 12, 2011

The REI Story

Dijukno REI's thriving spirit was born in the 1930s when Pacific Northwest mountaineer Lloyd Anderson began his search for an ice axe?  Lloyd wanted a reliable tool at a reasonable price but
had no success in finding one locally.  He eventually found a high-quality model in an Austrian alpine gear catalog for a mere $3.50, shipping included.  Word about his find quickly spread among Seattle's climbing community, which led Lloyd and his wife, Mary, to convene with 21 fellow climbers to establish an outdoor gear co-op in 1938.

REI has been a trusted retailer of outdoor gear ever since, and is now the nation's largest consumer co-op, continuing to return the majority of profits to their members through annual member dividend refunds based on their purchases.  While the gear they sell for human-powered outdoor recreation has changed, their philosophy and passion for the outdoors hasn't.  Since the beginning, REI has been committed to helping people enjoy the great outdoors to the fullest; from weekend family camping trips, to Mt. Everest expeditions by offering innovative, high quality outdoor gear and apparel.

For their more than 3.5 million active members and other customers, REI provides the knowledge and confidence to explore and discover new adventures. They do this through frequent educational clinics and expert advice at their retail stores and at from trusted REI staff who share their members' passion for outdoor recreation.  Above all, they provide a convenient and seamless shopping experience, whether at an REI retail store, online, by phone, or by mail order. They also offer adventure trips in the outdoors through REI Adventures, their travel division.

They’re also committed to giving back to the communities where they have retail stores by supporting volunteer projects of outdoor focused community organizations with money, gear and "sweat equity." They believe that  supporting these causes, and by introducing youth to the outdoors, together they can prepare the next generation of environmental stewards, and protect nature's legacy of trails, rivers, and wild lands for years to come.  By combining the highest quality outdoor products and staff expertise in a welcoming environment with meaningful programs that encourage outdoor recreation and environmental stewardship, they will be successful in helping to inspire, educate, and outfit their members, and other customers from novice to the highly accomplished for a lifetime of outdoor adventures.

John Muir Writings

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